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北京时间·🕒 发布 23:47:07时区推断·⟳ 抓取 23:47:53·⚡ 决策 07-27 23:48:40 +47s·91.8 天前

LVMH二季度销售同比增长3%但大体符合预期,核心时装皮具增速低于预期

LVMH二季度有机销售增长3%至195亿欧元,基本符合Visible Alpha一致预期,缺少明确正向超预期。

📄 原文Reuters↗ 原文
Luxury giant LVMH (LVMH.PA) reported a rise in quarterly sales on Monday as strong demand in the United States helped o…
不做 LVMH(LVMH.FR)
财报披露基本符合预期且核心部门低于预期,事件方向正负混合、缺少可量化短线edge,不做。
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研究档案

🔎 新鲜度:最早出现 2026-07-27 · 扩散 medium · price-in 风险 medium ↗

关键理由

  • LVMH二季度有机销售增长3%至195亿欧元,基本符合Visible Alpha一致预期,缺少明确正向超预期。
  • 核心利润贡献最大的时装与皮具部门仅增长1%,低于市场预期的1.7%,削弱业绩修复叙事。
  • 公司体量大且财报为预期内披露,当前信息更像奢侈品行业景气背景更新,不足以形成短线同向交易。

主要风险

  • 若美国需求持续加速、Dior换帅后订单改善被后续电话会强化,可能缓和市场对奢侈品下行周期的担忧。
  • 欧洲和海湾地区旅游消费仍受地缘冲突压制,核心部门复苏力度不足可能继续压制估值。

原文全文

展开原文 · 2,018 字
Luxury giant LVMH (LVMH.PA) reported a rise in quarterly sales on Monday as strong demand in the United States helped offset weaker spending ​in Europe and the Gulf due to the Iran war.

Second-quarter sales ‌at the owner of Louis Vuitton, Dior and Bulgari rose 3% when adjusted for currency swings to €19.5 billion ($22.2 billion), broadly in line with analysts' consensus estimate, according to Visible Alpha.

Growth was ​driven by the U.S., where sales rose 6% in the second quarter ​after increasing 3% in the first three months of the year, ⁠LVMH said.

European luxury brands have stepped up their focus on the United States, opening ​stores and staging fashion events to attract wealthy shoppers buoyed by the AI ​and technology boom, while demand remains subdued in other regions.

However, the update from LVMH — the first major luxury group to report first-half results — may not be enough to reassure investors that the $400 ​billion luxury sector is finally emerging from a two-year downturn.

The fashion and leather ​goods division, which generates the bulk of LVMH's operating profit, posted 1% organic growth. That ‌was its ⁠first quarterly increase in two years, but fell short of analysts' expectations for a 1.7% rise.

LVMH said the Iran war reduced growth in the division by 1 percentage point, but added that Dior was gaining momentum under new creative director ​Jonathan Anderson.

In Europe, sales ​were flat in ⁠the quarter, stabilising after a decline in the first three months of the year as conflict in the Middle East ​weighed on tourism.

For the first half, sales rose 2% on ​an organic ⁠basis, but fell 3% on a reported basis to €38.6 billion. Over the same period, profits from current operations fell 4% to €8.7 billion, though the operating margin was broadly ⁠stable at ​22.5%.

Shares in the French group, controlled by billionaire ​Bernard Arnault, have fallen 28% since the start of the year, making LVMH one of Europe's worst-performing ​large-cap stocks.

($1 = 0.8792 euros)

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