Gmarket Q3 GMV连续三季度增长并公布扩张计划，但主体非上市、对两大股东均无可交易的实质业绩弹性

Gmarket said on the 26th that its gross merchandise volume (GMV) rose in the third quarter, extending its growth streak to three consecutive quarters. After first-quarter transaction volume turned higher for the first time in four years, cumulative volume for January through September also climbed by double digits from a year earlier.
The company attributed the results to expanded investment in seller support, marketing and platform upgrades since it became a subsidiary of a joint venture established last year by Shinsegae Group and Alibaba International, each holding a 50% stake.
To sustain the momentum, Gmarket plans to roll out new services in exports, delivery and content. In the first half of next year, it will link up with Alibaba's global platforms to expand its sales channels to about 120 countries. The company currently offers 30 million products from more than 11,000 sellers across five Southeast Asian markets including Singapore and Malaysia through Lazada, and intends to build on that to widen overseas distribution. It has also designated beauty products, which draw strong demand abroad, as a strategic category and will strengthen sales support for them.
Gmarket will introduce a new delivery service that lets sellers use its guaranteed-arrival service, Star Delivery, without moving goods and inventory to a separate logistics center. Gmarket will handle everything from collection to delivery, reducing the logistics burden on sellers. The service launches in the greater Seoul area later this month and the delivery network will expand nationwide next year.
Next month, the company will launch an affiliate marketing service connecting creators with sellers. Creators who share product content and purchase links on external channels such as social media will earn a per-product commission set by the seller based on sales. Gmarket also plans to formally introduce an artificial intelligence chatbot built on a large language model (LLM) early next year.
"Over the past year since the joint venture launched, we have strengthened our business competitiveness through seller support, expanded global distribution channels and marketing investment," a Gmarket official said. "We will continue to aggressively pursue differentiated businesses to further accelerate growth."