PR Newswire TechnologyQwen · 实盘不做把握 1/10不做原因:标的无直接敞口
北京时间·🕒 发布 16:00:00·⟳ 抓取 16:04:35 +4m35s·⚡ 决策 09-01 16:07:23 +2m48s·56.5 天前
Supercell旗下《部落冲突》与WWE启动第二次跨界联动活动，属常规营销推广
这是一篇标准的移动游戏跨界联动营销新闻稿（第二次合作），不涉及新产品上线、收入指引、用户增长数据或任何财务披露。Supercell为非上市公司，WWE/TKO和腾讯作为关联上市主体，该活动对其收入和利润的边际影响趋近于零，不存在可交易的因果敞口。
📄 原文PR Newswire Technology↗ 原文
CODY RHODES ENLISTS MILLIONS OF GAMERS TO SEARCH FOR JOHN CENA IN CLASH OF CLANS AND WWE CROSSOVER
Clash of Clans and WWE reunite for their second collaboration with six WWE Superstars reimagined as Clash of Clans char…
不做 TKO Group Holdings（TKO.US）
WWE品牌授权给Clash of Clans做30天游戏内联动，属常规IP授权营销活动（且为第二次合作），对TKO年收入30亿美元+的体量无可辨识增量，不构成可交易催化
不做 腾讯控股（00700.HK）
腾讯持股Supercell约84%，但Clash of Clans单次跨界联动是成熟游戏的常规运营动作，对腾讯整体业绩无任何可辨识边际影响
展开详情(成交明细 / 研究档案 / 原文全文 / 决策记录链)
研究档案
结论摘要
Supercell旗下Clash of Clans与WWE启动第二次游戏内联动活动（9月1-30日），内容为寻找John Cena村庄、解锁限定奖励。这是运营超14年的成熟手游的常规营销动作，新闻稿无任何财务数据披露。Supercell本身非上市；关联上市主体TKO（WWE母公司，市值约250亿美元）和腾讯（Supercell大股东）均无法从一次30天游戏联动活动中获得可辨识的收入或利润增量。事件不构成任何可交易标的的催化。
🔎 新鲜度:最早出现 2026-09-01 · 扩散 low · price-in 风险 low ↗
先例如何影响了这次决策
对本次决策的影响:事件本身不构成可交易催化，无需先例校准
方向:无适用先例
涨幅量级:无适用先例
形态:无适用先例
原文全文
展开原文 · 4,423 字
CODY RHODES ENLISTS MILLIONS OF GAMERS TO SEARCH FOR JOHN CENA IN CLASH OF CLANS AND WWE CROSSOVER
- Clash of Clans and WWE reunite for their second collaboration with six WWE Superstars reimagined as Clash of Clans characters, and a worldwide hunt for Cena's in-game village.
- Rhodes and Cena are long-time players of Clash of Clans — now Rhodes has enlisted WWE Superstars, including The Undertaker and IYO SKY, and the game's millions of daily players to join the search.
- Starting today, players can join the hunt to raid Cena's village and unlock exclusive rewards.
HELSINKI, Sept. 1, 2026 /PRNewswire/ -- Clash of Clans*, which has over two billion lifetime downloads, is back with WWE for a second collaboration; and this time, the rivalry is personal. WWE Superstar Cody Rhodes and WWE Legend John Cena are best known for what they do in the ring, but their competition didn't start there. Both are long-time players of Clash of Clans, and this shared gaming history has become locker room legend. Now, Rhodes, a decade-long player, has recruited the Clash of Clans community – plus fellow WWE Superstars – to help him hunt down John Cena's base, taking a decade-long battle out of the ring and into their in-game villages.
Beginning today, September 1st, through September 30th, Cena's loot-filled base is waiting for Clash of Clans players to discover throughout the course of their daily raids. The more players raid, the higher the chance they have of locating the elusive WWE Legend and earning a one-time-only Cody Rhodes statue for their village – but only if their raid is a success. It's not like a 17-time WWE World Champion is going to have a rookie base.
Meanwhile, to beef up the search party, Rhodes has enlisted the support of The Undertaker, IYO SKY and a whole host of other WWE Superstars who will be rallying their own fans online to join the hunt.
"People think this started in the ring with Cody. It didn't. It started when I out-raided him in the game and he threw me off his team," says Cena. "Ten years later he still needs help. This time he's asking millions of you to take on my base. That's fine. As I have always said - if you want some, come get some."
Beyond Cena's base, the in-game crossover presents six WWE Superstars reimagined as iconic Clash of Clans Hero characters, including the return of Cody Rhodes as The Barbarian King. The lineup include:
- Cody Rhodes as "Barbarian King"
- Alexa Bliss as "Archer Queen"
- The Undertaker as "Grand Warden"
- IYO SKY as "Royal Champion"
- Jey Uso as "Minion Prince"
- Kane as "Dragon Duke"
Players can also experience WWE-themed features throughout the event, from temporary troops to a branded village theme that's designed around WWE Money in the Bank, taking place in New Orleans on October 10th. WWE chests hold a series of rewards too, with returning favorites like Action Figure Equipment, plus Challenge Tickets and a guaranteed Cody Rhodes Skin**.
Download Clash of Clans for iOS or Google Play today to help Rhodes in his Search for Cena until September 30th.
*Clash of Clans has been downloaded over 2 billion times and was recently voted "Greatest Mobile Game of All Time" by followers of Pubity.
**Players who already own the Cody Rhodes Skin will instead receive a random Gold Pass skin, then random Equipment, or a Book of Everything if they've collected them all
About Supercell
Supercell is a game company based in Helsinki, Finland, with offices in San Francisco, London, Seoul, and Shanghai. Since its launch in 2010, the company has brought six games to the global market: Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars and Squad Busters. Supercell's dream is to create games that as many people as possible play for years and that are remembered forever.
About WWE
WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, Premium Live Events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including Netflix, ESPN, NBCUniversal, USA Network and The CW. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.
SOURCE Supercell
- Clash of Clans and WWE reunite for their second collaboration with six WWE Superstars reimagined as Clash of Clans characters, and a worldwide hunt for Cena's in-game village.
- Rhodes and Cena are long-time players of Clash of Clans — now Rhodes has enlisted WWE Superstars, including The Undertaker and IYO SKY, and the game's millions of daily players to join the search.
- Starting today, players can join the hunt to raid Cena's village and unlock exclusive rewards.
HELSINKI, Sept. 1, 2026 /PRNewswire/ -- Clash of Clans*, which has over two billion lifetime downloads, is back with WWE for a second collaboration; and this time, the rivalry is personal. WWE Superstar Cody Rhodes and WWE Legend John Cena are best known for what they do in the ring, but their competition didn't start there. Both are long-time players of Clash of Clans, and this shared gaming history has become locker room legend. Now, Rhodes, a decade-long player, has recruited the Clash of Clans community – plus fellow WWE Superstars – to help him hunt down John Cena's base, taking a decade-long battle out of the ring and into their in-game villages.
Beginning today, September 1st, through September 30th, Cena's loot-filled base is waiting for Clash of Clans players to discover throughout the course of their daily raids. The more players raid, the higher the chance they have of locating the elusive WWE Legend and earning a one-time-only Cody Rhodes statue for their village – but only if their raid is a success. It's not like a 17-time WWE World Champion is going to have a rookie base.
Meanwhile, to beef up the search party, Rhodes has enlisted the support of The Undertaker, IYO SKY and a whole host of other WWE Superstars who will be rallying their own fans online to join the hunt.
"People think this started in the ring with Cody. It didn't. It started when I out-raided him in the game and he threw me off his team," says Cena. "Ten years later he still needs help. This time he's asking millions of you to take on my base. That's fine. As I have always said - if you want some, come get some."
Beyond Cena's base, the in-game crossover presents six WWE Superstars reimagined as iconic Clash of Clans Hero characters, including the return of Cody Rhodes as The Barbarian King. The lineup include:
- Cody Rhodes as "Barbarian King"
- Alexa Bliss as "Archer Queen"
- The Undertaker as "Grand Warden"
- IYO SKY as "Royal Champion"
- Jey Uso as "Minion Prince"
- Kane as "Dragon Duke"
Players can also experience WWE-themed features throughout the event, from temporary troops to a branded village theme that's designed around WWE Money in the Bank, taking place in New Orleans on October 10th. WWE chests hold a series of rewards too, with returning favorites like Action Figure Equipment, plus Challenge Tickets and a guaranteed Cody Rhodes Skin**.
Download Clash of Clans for iOS or Google Play today to help Rhodes in his Search for Cena until September 30th.
*Clash of Clans has been downloaded over 2 billion times and was recently voted "Greatest Mobile Game of All Time" by followers of Pubity.
**Players who already own the Cody Rhodes Skin will instead receive a random Gold Pass skin, then random Equipment, or a Book of Everything if they've collected them all
About Supercell
Supercell is a game company based in Helsinki, Finland, with offices in San Francisco, London, Seoul, and Shanghai. Since its launch in 2010, the company has brought six games to the global market: Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars and Squad Busters. Supercell's dream is to create games that as many people as possible play for years and that are remembered forever.
About WWE
WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, Premium Live Events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including Netflix, ESPN, NBCUniversal, USA Network and The CW. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.
SOURCE Supercell
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