Coupang自有品牌子公司CPLB将于9月17–20日在首尔圣水洞举办首届线下「Coupang Only Festa」自有品牌展，120家中小制造商参展、截至14日逾6,300人预约

CPLB, Coupang's private-label subsidiary, said on the 14th that it will hold the Coupang Only Festa from Sept. 17 to 20 at Anderson C in Seongsu-dong, Seongdong-gu, Seoul. It is the first time the company has met customers directly at an offline venue since CPLB was founded in 2020.
At the festival, Coupang CPLB will display private-label products across categories ranging from food and household goods to beauty and fashion in a single space. About 120 small and mid-sized manufacturers from across the country are taking part.
An entire floor of the venue has been set aside as a separate exhibition space introducing the small manufacturers, showing how they produce Coupang's private-label goods along with each company's story. Beyond private-label items, Coupang CPLB will also present about 100 products developed by small businesses under their own brands.
Hands-on programs have been expanded. The venue features corners where visitors can sample rice and mixed grains, take a "taste preference" test, try refilling detergent and fabric softener, and receive free samples of household goods such as wallpaper and draft-proofing strips. Other events include a "sense challenge," in which participants pick tissue and wet wipes to match a given weight within a time limit, and a capsule-toy coin event that lets visitors exchange coins earned by joining programs around the venue for prizes. On the afternoons of the 18th and 19th, an outdoor kitchen called "Gomgom Restaurant" will serve dishes made with the company's private-label food products.
Advance registration is open through the 16th. As of the 14th, more than 6,300 people had signed up.
"We hope customers can taste and try a wide range of Coupang private-label products in one place and experience their quality and variety," CPLB CEO Jeon Kyung-soo said. "Coupang's private-label goods are made by small and mid-sized companies that have built competitiveness in their respective fields, and we will do everything we can to grow together with them."