NielsenIQ 与 Circle K 扩大全球多年分析合作，覆盖 12 个以上国家

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CHICAGO - NielsenIQ (NYSE:NIQ) and Circle K announced a multi-year global agreement covering more than 12 countries across North America and Europe, according to a press release statement.
The agreement expands Circle K’s use of NIQ’s analytics platforms to support merchandising, pricing, and operational decisions across its business units. The collaboration includes AI-powered analytics and market intelligence tools designed to provide insights tailored to local market conditions.
In Europe, the agreement enables Circle K teams to customize analytics, assortment, and pricing insights to local market conditions while maintaining regional alignment. In Canada, Circle K is expanding its use of NIQ’s predictive and prescriptive analytics capabilities, gaining access to solutions currently deployed in the United States. The implementation will deliver market-level data to support merchandising and operational decision-making.
"As Circle K’s footprint continues to expand, having a trusted analytics partner with both global scale and deep local expertise is increasingly important," said Trey Powell, SVP of Food & Retail at Circle K.
NIQ will provide onsite support across Circle K offices worldwide as part of the agreement. The service model is designed to support adoption and enable Circle K’s merchandising and analytics teams to use the insights platform.
"Winning in today’s retail environment requires both global scale and precision at the local level," said James Hunt, Managing Director of Beverage Alcohol, Tobacco & Convenience at NIQ.
NielsenIQ operates in more than 90 countries and provides consumer intelligence and retail measurement services. Circle K operates convenience stores across multiple international markets.
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