KFC在美国推出Hot Ranch Big Dip限时新品并联动IShowSpeed营销

The brand taps a longtime superfan to help kick off its latest menu launch, featuring new Hot Ranch Big Dip alongside Double Crispy Hot Wings
PLANO, Texas, Aug. 24, 2026 /PRNewswire/ -- America's longtime love of ranch was on full display this summer. In response, KFC is teaming up with global streaming sensation IShowSpeed to bring Hot Ranch Big Dip Energy to fans nationwide. Starting today, the all-new Hot Ranch Big Dip is available alongside returning Double Crispy Hot Wings.
According to Datassential, 75% of consumers like or love ranch, with 44% eating it weekly. Yet ranch fans know the struggle: asking for extra, stockpiling backup cups and rationing every dip. Hot Ranch Big Dip solves that problem with a generous serving made for dunking, dipping and drizzling.
Big Dip Energy, However You Want It, Made Complete with Double Crispy Hot Wings
There's a returning fan favorite menu item ready for all that dipping: Double Crispy Hot Wings. Crispy, spicy and packed with flavor, the wings bring the crunch while Hot Ranch delivers creamy, tangy ranch with savory garlic and herb flavor, followed by a kick of chili pepper after every dip.
"We're excited to team up with IShowSpeed because he's been part of the KFC story long before this partnership, making him the perfect person to help us bring Hot Ranch Big Dip Energy to fans nationwide," said Melissa Cash, Chief Marketing Officer, KFC U.S. "We knew the product had to live up to that excitement, so we tested version after version until we found the perfect balance of creamy, tangy ranch with just the right kick of heat. Great ranch should be enjoyed, not rationed, which is why we made our Hot Ranch Big Dip twice the size."
Fans can get their Hot Ranch Big Dip fix in a few ways:
- Double Crispy Box Meal with Wings + Sandwich: Three Double Crispy Hot Wings, a KFC Chicken Sandwich, wedges, a 4-ounce Hot Ranch Big Dip and a medium drink, all served in a Big Box.
- Double Crispy Box Meal with Wings + Tenders: Three Double Crispy Hot Wings, three Original Recipe® Tenders, wedges, a 4-ounce Hot Ranch Big Dip and a medium drink, served in a Big Box.
- Hot Ranch Loaded Wedges: A large order of KFC's crispy wedges topped with six pickle slices and drizzled with Hot Ranch.
- Hot Ranch Big Dip: Four ounces of Hot Ranch served on the side for dunking, dipping and drizzling whatever your heart desires.
Teaming Up with KFC's Biggest Fan
For IShowSpeed, teaming up with KFC is a natural next step in a fandom years in the making. Speed has been talking about and showing his love for KFC on his channels and streams for years, from trying KFC around the world to his viral reaction when the brand surprised him with KFC for life.
"Everybody knows I love KFC. I've been a fan for years and I've visited KFCs all over the world, so getting to team up with a brand I've always been a fan of is huge for me," said IShowSpeed. "My fans have seen that everywhere I've traveled, so getting to make it official with KFC is crazy. It really feels like everything came full circle."
Speed also stars in KFC's new :60 commercial, "KFC Hot Ranch" which plays on a simple misunderstanding of "Hot Ranch." Thinking he's headed to shoot on an actual ranch, Speed quickly realizes the real star is KFC's new Hot Ranch Big Dip. After tasting it on set, he decides the concept needs a rethink, putting his own spin on the idea of "Hot Ranch on a hot ranch" and, naturally, making room for a double dip.
More from KFC and Speed is coming later this fall, with new surprises and chances for fans to get involved.
*Prices and participation vary. Available for a limited time at participating KFC restaurants while supplies last. Tax, tip and fees extra. Additional offer terms may apply.
About KFC
KFC Corporation, based in Plano, Texas, has been serving up Finger Lickin' Good Original Recipe® fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy™ chicken, KFC Famous Bowls®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are more than 30,000 KFC restaurants in 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit KFC.com. Follow KFC on Facebook, X, Instagram and TikTok.
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SOURCE Kentucky Fried Chicken