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Mondelēz International Continues to Expand Sports Footprint with Sponsorships Across Five Powerhouse College Athletics Programs
Partnerships to Celebrate Campus Communities alongside Marquee Student-Athletes
EAST HANOVER, N.J., Aug. 27, 2026 /PRNewswire/ -- Today, Mondelēz International announced its sponsorship across five premier collegiate athletic programs. The maker of beloved snacks like RITZ Crackers, OREO Cookies and CHIPS AHOY! Cookies will serve as a Proud Partner of University of Florida, University of Michigan and University of Southern California, and as a Proud Sponsor of the University of Arkansas and University of Texas at Austin Athletics.
This collegiate expansion connects the snacking giant's iconic brands with millions of passionate fans, student populations and multicultural households nationwide. The partnerships will also feature star student athletes including:
- University of Southern California: JuJu Watkins
- University of Michigan: Trey McKenney and Olivia Olson
- University of Texas at Austin: Madison Booker
- University of Arkansas: Jordan Smith Jr.
"We are thrilled to kick off this massive collegiate campaign by partnering with these powerhouse programs," said Nick Rogers, Director of Portfolio Marketing & Sponsorships at Mondelēz International. "Mondelēz products have been at the heart of gameday traditions for decades. By bringing our broader portfolio, including fan favorites like OREO cookies, SOUR PATCH KIDS candies, CHIPS AHOY! cookies, CLIF BAR and bringing back RITZ football-shaped crackers to premier athletic programs, we continue to cement Mondelēz as the ultimate snack roster for college sports fans nationwide."
Mondelēz has continued to bolster its presence in the world of sports. Today's announcement follows its recent designation as the "Official Snacking Sponsor" of the Kansas City Chiefs, along with previous work supporting professional football's Big Game, Inter Miami CF, and March Madness initiatives to authentically connect with sports fandoms.
"The best college athletics partnerships fit naturally into how fans already experience game day," said Shawn Hegan, Executive Vice President of Global Partnerships at Learfield. "Bringing together world-class global brands like Mondelēz International's beloved snacks with schools and student-athletes creates opportunities that make sense for everyone involved and gives fans another way to connect with the teams they support."
Extending the celebration from the stadium to local communities, Mondelēz is bringing high-impact game-day displays to key regional retailers, including H-E-B, Publix, Walmart, Meijer, Hy-Vee and Albertsons. Every display pairs a core snack lineup of OREO Cookies, RITZ Crackers, CHIPS AHOY Cookies! and RITZ Bits.
The agreement was facilitated by Learfield, the leading media and technology company powering college athletics, and incorporates year-round fan activations and in-venue branding elements across multiple sports, including football, men's and women's basketball, baseball, softball, hockey and more.
For more information, visit Mondelēz International at MondelēzInternational.com and follow the brand on X @MDLZ, Instagram @Mondelēz_International, TikTok @Mondelēz_International or on Facebook @MondelēzInternational.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2025 net revenues of approximately $38.5 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBERLONE chocolate. Mondelēz International is a proud member of the Dow Jones Best-in-Class North America and World Indices, formerly Dow Jones Sustainability Indices. Visit www.Mondelēzinternational.com or follow the company on X at x.com/MDLZ.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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SOURCE Mondelez International