领展(Link REIT)在25个商场推出「Soul Good Wellness Festival」社区健康营销活动，无经营或财务增量

Link Asset Management Limited (Link) is launching “Soul Good Wellness Festival” across 25 shopping malls from today until 31 December 2026. The campaign brings health and sports activities into neighbourhood settings and turns Link’s malls into interactive platforms for holistic well-being. New Life Psychiatric Rehabilitation Association (NLPRA) is the campaign’s Well-being Partner, providing professional guidance on mental health messaging and co-hosting the “Colour Walk” charity event.
“Soul Good Wellness Festival” built around body, mind and spirit, the festival features five highlights: ① “Weekend Recharge Stations” offering more than 40 wellness workshops and sports experiences; ② technology-enabled, touchless “Sports Stations”; ③ accessible sports and photo opportunities; ④ the “Soul Good Colour Walk”, combining mindful relaxation with charitable giving; and ⑤ a range of spending privileges. Together, the activities invite participants to experience the “Soul Good · So Good” approach to healthy living.
Soul Good Weekend: Seven “Weekend Recharge Stations” Across Six Districts
On selected weekends until 13 December, the “Weekend Recharge Stations” will make use of these venues in collaboration with tenants including 24/7 Fitness, Dr. Kong and Watsons. Activities fall into three themes. Lok Fu Place will also partner with SKECHERS on pet-yoga workshops. At Wo Che Plaza, Parks & Trails will lead guided neighbourhood and nature tours linking ecology, historic architecture and landscaped art with well-being.
Before each event, customers who spend $300 or above at designated malls may redeem a “Wellness Pass” for workshop reservations. Participants who complete five activities may redeem a wellness gift bag.
*Please refer to Appendix 1 for details.
Soul Power: Interactive Sports Stations at 10 shopping malls
From 10 October to 18 December, Link is introducing “Sports Stations”* at 10 shopping malls. Using motion-capture technology, participants can enjoy digital fitness activities without specialised equipment. The “AI Progress Tracker” provides real-time feedback and posture guidance for movements including running on the spot, squats and vertical jumps, helping participants work on core fitness, cardiovascular endurance and coordination. The two-player “T-Shots Challenge” comprises three interactive levels that test reflexes and accuracy through different body movements.
Participation is free. Customers who complete a challenge and present eligible receipts may receive an exclusive gift.
*Please refer to Appendix 2 for details.
Soul Easy: Accessible In-Mall Activities and Wellness Tips
Throughout the campaign, Link’s malls will feature exercise, health and wellness prompts in indoor and outdoor public areas. Accessible activities include high-jump photo walls, suggested walking routes to encourage more steps and short exercises using mall facilities. Mindfulness reminders and healthy-cooking tips will also encourage visitors to move, stroll and unwind as part of their daily routines.
Soul Happy: “Soul Good Colour Walk” Combines Mindful Walking with Giving Back
In November, Link and New Life Psychiatric Rehabilitation Association will launch the “Soul Good Colour Walk”. This accessible mindful-walking activity invites participants to notice a chosen colour in their surroundings, pause, focus on the present and step away from everyday stress.
Participants are invited to share “Colour Walk” photo collages on social media using #linkhksurprise and #Wellnesswithlink. For each eligible public post, Link will donate $5 to NPRA in support of its Community Support Services, helping to strengthen resilience and mental well-being in the community.
Appendix 1 - Details of Soul Good Weekend: The Seven “Weekend Recharge Stations” Across Six Districts
Date
Time
Location
11 October
2 pm–6 pm
TKO Spot, 3/F Spot-field and indoor space
14 November
2pm–6pm
Tin Chak Shopping Centre
21 November
2pm–6pm
Tsz Wan Shan Shopping Centre
25 October
2pm–6pm
Sau Mau Ping Shopping Centre, G/F and 3/F indoor and outdoor spaces
15 November
2pm–6 pm
Lok Fu Place, Zone B Outdoor Sitting-out Area and Zone A Food Square
29 November and 13 December
9am–11:15 am and 12:30 pm–2:45 pm
Wo Che Plaza
Appendix 2 - Details of “Soul Power: Interactive Sports Stations at 10 Shopping Malls”
Shopping Mall
AI Progress Tracker
T-Shots Challenge
Temple Mall
24–30 October
7–13 November
Lok Fu Place
10–16 October
24–30 October
Tsz Wan Shan Shopping Centre
17–23 October
5–11 December
TKO Spot
31 October–6 November
N/A
T Town
7–13 November
12–18 December
Butterfly Plaza
28 November–4 December
17–23 October
Kai Tin Shopping Centre
21–27 November
31 October–6 November
Sau Mau Ping Shopping Centre
14–20 November
10–16 October
Wo Che Plaza
5–11 December
N/A
Choi Yuen Plaza
12–18 December
N/A
For event details, please visit Link’s customer website at https://www.linkhk.com. All activities are subject to terms and conditions. Event details are subject to change without prior notice.
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About Link Asset Management Limited
Link Asset Management Limited (Link) is a leading, independent, and fully integrated real estate investor and manager focusing on the APAC region. It manages Link Real Estate Investment Trust (Link REIT, Hong Kong stock code: 823), one of the largest REITs in Asia, and its real estate investment portfolio.
Link focuses on its strengths and track record in owning and actively managing shopping malls and car parks in the key markets across Asia Pacific, namely Hong Kong, tier-one cities of the Chinese Mainland, Singapore and Australia. Link is also committed to developing new capital partnerships where Link may co-own and/or manage third party capital, as well as exploring value-add opportunities which provide further diversification and help to enhance returns and unitholder value.
Link aspires to be the trusted partner in APAC real estate sector for unitholders, capital partners, tenants, and the wider communities it serves.
For more information about Link, please visit
https://www.laml.com
.