三星物产旗下8seconds推出MINJUKIM联名FW26系列并启用Huh Yunjin代言

Samsung C&T Fashion Group’s 8seconds reunites with global designer brand MINJUKIM for a second collaboration following the strong response to their first collection last year

The 2026 FW “Bouquet of Heart” collection brings MINJUKIM’s dreamlike imagination and intricate detailing to an expanded lineup of apparel and accessories, fronted by new 8seconds brand model and LE SSERAFIM member Huh Yunjin

8seconds x MINJUKIM 2026 FW “Bouquet of Heart” collection pairs delicate detailing with a playful, dreamlike take on everyday style

8seconds and MINJUKIM are joining forces once again, bringing a little more fantasy into everyday dressing.

Samsung C&T Fashion Group’s casual brand 8seconds has unveiled its second collaboration with global designer brand MINJUKIM, returning with an expanded 2026 fall/winter collection following the popularity of the pair’s first release last year. LE SSERAFIM member Huh Yunjin has also been appointed 8seconds’ brand model for the 2026 FW season, beginning with the new collaboration campaign.

A Sellout Debut Sets the Stage for Round Two

Led by designer Minju Kim, MINJUKIM has drawn attention across the fashion world for a distinctive creative language shaped by artistic expression, fairytale-like imagination, and craftsmanship.

That identity found a natural counterpart in 8seconds’ contemporary casual sensibility when the two brands first collaborated in September 2025. Key pieces including a neck-ruffle cardigan, a long dress with a frilled hem, and a short jacket with a voluminous hem sold out, reflecting strong interest particularly among younger female consumers.

The collaboration offered a way to experience the distinctive aesthetic of a global designer label through accessible everyday fashion, bringing together MINJUKIM’s imaginative design world and 8seconds’ trend-conscious approach.

This fall, the partnership returns with an even broader lineup.

Ribbons, Frills and a New Heart Motif Shape ‘Bouquet of Heart’

The new collection is built around the theme “Bouquet of Heart,” inspired by the idea of bringing the hearts of 8seconds and MINJUKIM together to create something beautiful.

Designed to make the wearer feel like the main character the moment they put it on, the collection translates MINJUKIM’s dreamlike imagination into delicate details that can become part of everyday wardrobes.

Signature MINJUKIM elements such as ribbons, frills, and floral embroidery appear throughout the collection, complemented by materials including tulle and lace. A heart-clover motif developed especially for the collaboration is also used across multiple pieces, adding a playful and romantic touch to the collection. The lineup spans both apparel and accessories, including a satin-collar jumper, faux-leather blouson, cropped jacket-and-skirt set, ruffle cardigan, shirred ribbon blouse, tulle dress, and capri pants, alongside beaded hairpins and ribbon bags.

8seconds x MINJUKIM Round-Neck Cropped Set-Up Jacket in gray pairs structured tailoring with feminine pleated styling

8seconds x MINJUKIM Ribbon-Detail Long-Sleeve Cardigan in navy adds a delicate finish to soft layered styling

8seconds x MINJUKIM Heart Clover Print Long-Sleeve Cardigan in ivory brings the collaboration’s playful motif into layered styling

8seconds x MINJUKIM Floral Pattern Layered Tulle Dress in white creates an airy silhouette with delicate floral detailing

Huh Yunjin Steps In as the New Face of 8seconds

Adding another dimension to the new season, 8seconds has selected LE SSERAFIM member Huh Yunjin as its brand model for 2026 FW.

Beginning with the MINJUKIM collaboration campaign, the artist will present a variety of styling ideas throughout the season. Emerging as a fashion icon for Gen Z, her distinctive sense of style and confident attitude align naturally with 8seconds’ identity as a K-fashion casual brand.

Her campaign brings the collection’s “everyday main character” idea to life, pairing MINJUKIM’s expressive design details with the individual confidence at the heart of 8seconds styling.

8seconds x MINJUKIM 2026 FW layers a faux-leather blouson over delicate ruffle and pearl details for a contrast of structure and softness

8seconds x MINJUKIM 2026 FW pairs a dark ruffle-detail jumper with a light tulle dress for a soft contrast in texture and silhouette

8seconds x MINJUKIM 2026 FW styling contrasts a gray ruffle-trim hoodie with a black tulle skirt for a playful mix of casual and romantic elements

The Collaboration Returns with More to Discover

The 8seconds x MINJUKIM 2026 FW collection will first be released on August 24 through SSF Shop, Samsung C&T Fashion Group’s online shopping platform.

Beginning August 26, the collection will also be available at select 8seconds stores, including the Myeongdong, Hongik University Station, Lotte World Mall, COEX Mall, and Times Square locations.

To celebrate the launch, SSF Shop will host a special live-commerce broadcast at 6 p.m. on August 25, with a range of benefits for viewers including discounts, cashback offers, and complimentary gifts.

“Following the enthusiastic response to last year’s MINJUKIM collaboration, the collection has returned this year with an even richer lineup,” said Songyi Lee, team leader of womenswear at 8seconds, Samsung C&T Fashion Group. “As a trend-forward casual brand, 8seconds will continue presenting fresh and stylish K-fashion looks through a diverse range of collaborations.”

Discover the 8seconds x MINJUKIM 2026 FW collection on SSF Shop .

The post 8seconds x MINJUKIM Returns with a Bigger, Dreamier Collection for FW26 appeared first on Samsung C&T Newsroom .