海尔智家日本子公司发布银座看板与地铁广告投放品牌宣传稿，附带8月日本洗护/冰洗销量份额的定性描述

This past August, a fresh look greeted the streets of Tokyo as Haier Japan updated its iconic rooftop billboard in Ginza, a fixture since 2003. The large LED screen began broadcasting a brand-new promotional video for Haier Japan and its AQUA brand. Featuring the prominent slogan "Global No. 1 Major Appliance Brand" alongside the elegant figure of brand ambassador and Japanese figure skating icon Yuzuru Hanyu, the video quickly drew crowds of fans and passersby stopping to take photos.

Simultaneously, Haier dominated the scene at core subway stations and underground pedestrian passages in Tokyo and Osaka, taking over around 220 large advertising displays. Displays featuring Yuzuru Hanyu alongside AQUA’s premium washing machines turned into a striking highlight for commuters. In just eight days, offline exposure topped 5 million impressions. Online, thousands of fans posted photos visiting the ad locations, generating over 3 million organic impressions and making it one of the hottest social media trends locally.

From the giant Ginza screen to subway hotspots, this campaign vividly reflects Haier Smart Home's global capabilities. On one hand, partnering with a top local Japanese sports icon brings the brand closer to consumers. On the other hand, Haier Smart Home combines the keen insights of its Japanese R&D team into local market needs with China's robust smart manufacturing ecosystem, consistently delivering high-quality products to the market.

The two premium AQUA washing machines featured in this campaign are the direct result of this global collaboration. Addressing the pain points of compact living spaces and high laundry care standards in Japanese homes, AQUA offers smart solutions.

Among them, the premium heat pump washer-dryer combo is specially designed for compact spaces. It reduces the volume by 22% compared to conventional models of the same capacity, making it a perfect fit for narrow areas such as bathrooms. It also features sterilization, allergen removal, wrinkle reduction, and deodorization functions to safeguard family health.
Meanwhile, the VP fully automatic top-load washer features an exclusive "Foam Wash" technology that rapidly lifts stubborn stains. Paired with an industry-leading customized auto-dosing system for detergent, it ensures every wash is both precise and effortless.
In August, Haier Smart Home's laundry appliances grew in Japan at three times the industry average, holding the second-largest cumulative market share by sales volume for the year. Meanwhile, its refrigerators and freezers bucked market trends to achieve the number one sales volume in the industry.

From eye-catching street billboards to smart washing machines in thousands of homes, Haier Japan & AQUA are winning the trust of an increasing number of consumers through technology, service, and premium solutions tailored to modern living.

海尔日本&AQUA银座看板焕新
洗护新品成为城市传播热点

刚刚过去的8月，东京街头迎来新气象。自2003年起便设立在银座楼顶的海尔日本宣传看板内容焕新，LED大屏幕上播放起了海尔日本与旗下AQUA品牌的全新宣传片。画面中不仅有“全球大型家电品牌No.1”的醒目标语，更有品牌代言人、日本国民级花滑明星羽生结弦的优雅身影，迅速吸引了大量粉丝和路人驻足拍照。

与此同时，在东京和大阪的核心地铁站和地下人行通道等处，约220个大型展示位也同步被海尔“刷屏”。羽生结弦与AQUA高端洗衣机的合影，成为地铁站里一道靓丽的风景线。短短8天内，线下总曝光量突破500万人次，线上也有数千位粉丝在社交平台晒出打卡照，自发传播量逾300万，成为当地热门的社交话题之一。

从银座大屏到地铁热点，背后是海尔智家能力全球化的生动体现。一方面，品牌签约日本本土顶级体育偶像，拉近与用户的距离；另一方面，产品凝聚了全球协作智慧。海尔智家将日本研发团队对本土需求的敏锐洞察，与中国强大的智能制造产业链结合，源源不断地为市场提供高品质的产品。

此次亮相的两款AQUA高端洗衣机，正是这种全球化协同的结晶。针对日本家庭居住空间紧凑、对洗护要求高的痛点，AQUA给出了智慧解决方案。

其中，高端热泵洗干一体机专为小空间设计，同等容积下体积减少了22%，完美融入卫生间等狭窄地带，并拥有除菌抗敏、除皱去味等功能，贴心守护家人健康。而VP全自动波轮洗衣机则搭载了独创的“泡洗净”技术，能快速去除顽固污渍，配合行业领先的客制化自动投放洗涤剂功能，让每次洗涤都精准、轻松。
今年8月，海尔智家大白电在日销量快速增长，洗衣机增速3倍于行业，年累销量份额行业第二；冰箱冷柜也逆势增长，销量行业第一。

从传递品牌形象的街头看板，到走入千家万户的智慧洗衣机，海尔日本&AQUA正在用更懂生活的高端解决方案，通过技术和服务赢得越来越多用户的信赖。