Booking.com 发布2027年热门旅游目的地榜单，属常规年度内容营销，无任何财务或商业增量

Booking.com Uncovers Trending Destinations for 2027
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Booking.com’s Travel Predictions 2027 highlights the destinations travelers are most likely to head to next year. The insights spotlight surprising places, local experiences and standout stays across the globe.
Booking.com's 11th annual
Travel Predictions research
* reveals that in 2027, travel is going off-script. Travelers are embracing the unexpected and discovering new sides of themselves along the way. Whether choosing a vacation to do something completely out of character (77%), letting their emotional state guide them to the right destination (81%), or swapping cocktails for crypts as paranormal tourism goes mainstream (65%), 2027 is the year of travel with an element of surprise.
Booking.com, one of the world’s leading travel platforms, has delved into its data insights** to uncover the Trending Destinations set to become the must-visit spots of next year. From a Californian coastline shaped by sea fog and wild imagination to a French city pouring something far more interesting than Champagne into its culture, 2027's destinations offer plenty of unexpected surprises.
Reims
,
France
Champagne is the punchline, but Reims is the story. The city is home to some of the region’s most famous Champagne houses whose cellars are carved deep into the chalk beneath the city. A
tasting tour
through these cool, cathedral-like caves is reason enough to visit, but Reims offers plenty more to linger over.
At the heart of the city,
The Cathédrale Notre-Dame de Reims,
where French kings were crowned for nearly 1,000 years, rises above streets that weave together medieval heritage, elegant Art Deco architecture and lively cafés and brasseries. Local specialities add another reason to stay awhile, from classic French fare to
biscuits roses de Reims
, the city’s iconic pink biscuits traditionally dipped in Champagne. Less than 45 minutes from Paris by high-speed train, Reims is a place that makes you wonder why you ever left it at the day-trip stage.
Booking.com Trending Destinations 2027 - Reims, France
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Booking.com Trending Destinations 2027_Domaine Les Crayères
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Set within a stunning 19th-century château surrounded by parkland just outside the city,
Domaine Les Crayères
offers a refined stay close to the region’s famous vineyards. The property combines elegant rooms and formal gardens with two Michelin-starred restaurants, making the hotel itself a destination for food-focused travelers. Its setting just outside Reims puts the city center and surrounding wine country within easy reach, offering a luxurious and relaxing base for exploring the region.
Monterey, California
,
USA
Known for its dramatic coastline, abundant marine life and deep literary roots, Monterey offers a distinctly Californian escape along the state’s Central Coast. Once a thriving sardine-canning hub immortalized by John Steinbeck, the city is now best known for its scenic waterfront, historic Cannery Row and the Monterey Bay Aquarium, one of the region’s top attractions.
Travelers can take to the water on a
whale-watching tour
, where gray whales, humpbacks and dolphins can be spotted throughout much of the year, or explore Monterey Bay by kayak, paddling through kelp forests alongside sea otters, seals and sea lions. For a classic taste of the coastline, the
17-Mile Drive
winds along the Pacific past cypress trees and beaches with dramatic ocean views. With its combination of outdoor adventure and a slower pace of life, Monterey offers a refreshing alternative to California’s busier coastal cities. San Francisco International Airport is the closest major hub, with Monterey at around a
two-hour drive
south.
Booking.com Trending Destinations 2027 - Monterey, California
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Booking.com Trending Destinations 2027_Spindrift Inn
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Perched right in the heart of Old Fisherman's Wharf, the
Spindrift Inn
offers a convenient base for exploring Monterey’s waterfront and nearby attractions. The 42-room boutique hotel features traditional coastal-inspired rooms, many of which overlook the harbor. Guests are within easy reach of Cannery Row, the Monterey Bay Aquarium and waterfront restaurants, with the hotel’s central location making it easy to explore the city on foot. Wake to the sound of sea lions or watch fishing boats head out at first light.
Sendai
,
Japan
Japan has no shortage of celebrated cities. But Sendai, the largest city in the Tohoku region, surrounded by mountains, forests, and coastline, offers something the country’s more well-known destinations increasingly cannot: space. The city combines a relaxed pace with the thoughtful design and attention to detail Japan is known for, without the shoulder-to-shoulder crowds of its busier tourist hubs.
Jozenji Street, shaded by towering keyaki elm trees, is one of the city’s most pleasant places to walk, while the remains of Sendai Castle and the beautifully preserved Zuihoden mausoleum offer a glimpse into the city’s samurai-era history. Sendai is also a destination for food, famed for
gyutan
grilled beef tongue and fresh seafood from the nearby Sanriku coast. A 90-minute shinkansen train ride from Tokyo brings travelers to Sendai Station. Beyond the city, the forested Akiu Onsen area has drawn visitors to its natural hot springs for centuries, while the scenic islands and temples of Matsushima make an easy day trip.
Booking.com Trending Destinations 2027 - Sendai, Japan
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Booking.com Trending Destinations 2027_TAOYA Akiu
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TAOYA Akiu
sits nestled in the forested Akiu Onsen valley and is around thirty minutes by
car
from Sendai station. A traditional hot-spring resort with a more contemporary feel, guests can slip into yukata robes and move between indoor and outdoor baths fed by natural spring water, surrounded by the greenery of Akiu. With its combination of hot springs, nature and an easy escape from the city, TAOYA Akiu offers a restorative counterpoint to a busy Japan itinerary.
Rosario
,
Argentina
One of Argentina’s most creative and easygoing cities, set on the banks of the Paraná River in Santa Fe province, Rosario is known for its long riverside promenade, where weekends bring cyclists, families, food stalls and impromptu tango performances together along the water. The city is an easy addition to an Argentina itinerary for travelers looking to experience a more relaxed, independent side of the country beyond its capital.
Beyond the Costanera, the Pichincha neighborhood has become a lively hub for jazz bars, craft cocktails, independent galleries and restaurants, giving the city a distinctly local cultural scene. At Mercado del Patio, regional produce and Argentine specialties take center stage, from Paraná River fish and local cheeses to generously filled empanadas. Close links to some of Argentina’s best-known cultural figures, including revolutionary Che Guevara and artists such as Lucio Fontana, adds another layer to Rosario’s creative identity. Visitors can reach the Rosario via the city’s
airport
that connects it with other Latin American destinations or in just under four hours
driving
from Buenos Aires.
Booking.com Trending Destinations 2027 - Rosario, Argentina
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Booking.com Trending Destinations 2027_Esplendor by Wyndham Savoy Rosario
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Esplendor by Wyndham Savoy Rosario
brings effortless elegance to the heart of the city. Set in a beautifully restored heritage building, this sophisticated hotel pairs classic Argentine grandeur with modern comfort. Classic details and distinctive interiors give the rooms and shared spaces plenty of personality, while its central location makes it a convenient base for exploring Rosario on foot, putting the Costanera, Mercado del Patio and Pichincha’s bars and restaurants within easy reach.
Puri
,
India
Set on the Bay of Bengal in eastern India, Puri combines a broad sandy beach, a thriving fishing culture and centuries-old spiritual traditions. At dawn, fishermen haul in nets along the shore while the scent of freshly grilled fish and coconut-based curries drifts through the streets, and the town unfolds at a pace that feels deliberately removed from India’s busier tourist centers.
At its heart is the Jagannath Temple, one of Hinduism’s four sacred
dhams
and an important pilgrimage destination, where the annual Rath Yatra (occurs June or July) draws huge crowds for a spectacular chariot procession. While entry to the temple itself is restricted to Hindus, visitors can experience a
journey
into the surrounding old town, showcasing some of India’s most deeply rooted living traditions and religious life. Puri is also a gateway to Odisha’s wider cultural and natural attractions, including the UNESCO-listed Konark Sun Temple and Chilika Lake, where boat trips offer the chance to spot migratory birds and Irrawaddy dolphins. Fly into Bhubaneswar Airport, which connects to all major Indian cities including Delhi, Mumbai, Bengaluru, Hyderabad, and Kolkata. From Bhubaneswar, Puri is approximately one hour by road - taxi or bus.
Booking.com Trending Destinations 2027 - Puri, India
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Booking.com Trending Destinations 2027_Mayfair Waves
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Mayfair Waves
sits directly on Puri's beachfront, combining a relaxed coastal setting with the comforts of a full-service hotel. Guests have access to a swimming pool, spa, and direct beach access, while the on-site dining offers a chance to discover the flavors of Odisha, including regional specialties such as
dalma
,
pakhala
and freshly prepared seafood. With the beach on one side and Puri’s temples, markets and cultural sights within easy reach, the property offers a comfortable base for exploring both the city and the wider Odisha coast.
Christchurch
,
New Zealand
Christchurch has done something remarkable: it turned devastation into design. Following the 2010 and 2011 earthquakes that reshaped the city center, Christchurch rebuilt with a renewed focus on architecture, public spaces and creative culture, emerging as one of New Zealand’s most dynamic cities.
Today, the
Ōtākaro Avon River
winds through the center, with riverside paths, gardens and regenerated parkland creating an easy way to explore on foot or by bike. Hagley Park's vast green expanse hosts cricket in summer, while the Christchurch Botanic Gardens showcase an impressive collection of plants across beautifully landscaped grounds. Beyond the city, the Southern Alps put hiking, trail running, skiing and other outdoor adventures within easy reach, while the Port Hills and nearby beaches offer opportunities for cycling, swimming and exploring the region’s varied landscapes. For travelers drawn to active escapes, Christchurch is easily accessible by
flying
into the International Airport directly from Melbourne, Sydney, Singapore, and beyond.
Booking.com Trending Destinations 2027 - Christchurch, New Zealand
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Booking.com Trending Destinations 2027_Addington SOHO Townhouse
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The Addington SoHo Townhouse
offers an immersive, residential feel in Christchurch's creative Addington neighborhood, with two bedrooms, a kitchen and living space that give pairs or small groups plenty of room to settle in. The property offers a quieter alternative to a traditional city-center hotel, with the neighborhood’s cafés, restaurants and attractions within easy reach. Its location also makes it convenient for getting into central Christchurch and accessing the train station, making it a practical option for travelers who want the flexibility of a home-style stay.
Bratislava
,
Slovakia
Long overshadowed by its more well-known neighbors, Bratislava is finally getting the attention it deserves. Wedged between Vienna and Budapest on the Danube, Slovakia's compact and beautifully
walkable capital
offers big-city culture without the scale or crowds.
Step through the archways of the medieval Old Town to discover baroque palaces, centuries-old cobblestones and the city’s iconic hilltop castle overlooking the river below. The Stará Tržnica market hall buzzes with weekend food vendors, natural wine and local ceramics, while cafés, restaurants and bars bring a lively energy to the surrounding streets. Just outside the city, the Little Carpathians roll into vine-covered hills where visitors can sample Slovakia’s
crisp white wines
, with nearby wine towns such as Pezinok and Modra making easy day trips. With Vienna just 55 minutes by train and Budapest under two hours by
car
, Bratislava is also an easy base for exploring Central Europe.
Booking.com Trending Destinations 2027 - Bratislava, Slovakia
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Booking.com Trending Destinations 2027_Villa Sanca
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Villa Šanca
offers a boutique, villa-style accommodation in a quiet residential neighborhood, a short tram ride from the Old Town. With elegant interiors and a leafy setting, it provides an even more local alternative to a traditional city-center hotel, while keeping Bratislava’s main sights within easy reach. Its relaxed setting and convenient location make it a comfortable base for travelers looking to explore the city and surrounding wine country at their own pace.
Goiânia
,
Brazil
Built in the 1930s as one of South America's first planned cities, Goiânia has wide, tree-lined boulevards, art deco public buildings and a spacious urban layout that gives it a distinctive character among Brazilian cities.
Start the day at Mercado Municipal, where vendors sell fresh produce from the Cerrado (savannah landscape surrounding the city) alongside regional staples like pequi, a pungent local fruit that defines the local cooking. From there, the Bosque dos Buritis offers a lush urban park with a natural waterfall at its center, popular with locals for morning walks. In the afternoon, the Setor Marista and Bueno neighborhoods come alive with independent cafés, galleries and concept stores that reflect a growing creative scene. As evening approaches, Goiânia's nightlife is unmistakably Brazilian, rooted in sertanejo and forró music, filling bars and open-air venues with a crowd that takes its weekends seriously.
Fly
into Santa Genoveva Airport directly from São Paulo in under two hours.
Booking.com Trending Destinations 2027 - Goiania Brazil
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Booking.com Trending Destinations 2027_The Luxuoso Estúdio London St Oeste
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The Luxuoso Estúdio London St Oeste
offers stylish apartments in the heart of Goiânia’s lively Oeste district. With a contemporary design, fully equipped interiors, as well as a fitness center and outdoor pool, the property is ideal for travelers who want to settle into the city rather than simply pass through. In addition to being a
Travel Proud
certified property, its central location puts Goiânia’s restaurants, bars and cultural spots within easy reach, making it a comfortable launchpad for exploring the city by day and returning to your own space at the end of it.
Pescara
,
Italy
Italy's Adriatic coast has always played second fiddle to its Tyrrhenian counterpart. While tourists flock west to Rome and the Amalfi Coast, the country’s east coast quietly gets on with being excellent, and Pescara is proof of that. Pescara’s long sandy seafront offers a slower kind of Italian escape, where mornings are spent by the water, afternoons stretch over long lunches and evenings move at the pace of the aperitivo.
The city is made for cycling and strolling, with a lively waterfront, wide beaches and plenty of bars and restaurants spilling onto the streets. Food is a major draw, from the Adriatic’s fresh catch to
brodetto alla pescarese
, the local fisherman’s stew, while Abruzzo’s celebrated wines and produce bring the flavors of the surrounding region to the table. Pescara also offers a cultural side, with the birthplace of writer and poet Gabriele D’Annunzio now a museum and the Museo delle Genti d’Abruzzo exploring the region’s history and traditions.
Pescara Airport
connects directly to several European hubs, making it a good base for travelers looking to combine beach time with a taste of Italy’s less-explored side.
Booking.com Trending Destinations 2027 - Pescara, Italy
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Booking.com Trending Destinations 2027_ Luxury B&B La Riserva Dannunziana
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La Riserva d'Annunziana Luxury B&B
blends contemporary Italian design with rich, layered interiors in a quiet setting close to Pescara’s waterfront. The stylish suites offer a comfortable retreat after a day exploring the city, while the central location puts beaches, restaurants and local sights within easy reach.
Asunción
,
Paraguay
Asunción sits on a bluff above the Paraguay River, warm and unhurried, moving to a rhythm entirely of its own. The contrast of historic and modern, bustling and laid-back, deeply local yet increasingly creative, are what makes Asunción so compelling.
Start the morning at Mercado 4, the city's sprawling central market, where vendors call out from stalls stacked with tereré gourds, fresh herbs, and Paraguayan staples such as
mbeju and chipa
. Travelers can continue on to the historic center, where pastel facades and crumbling Art Deco mansions sit alongside apartment blocks covered in vivid murals. The Palacio de los López and the Panteón Nacional de los Héroes add grander architectural notes, while riverside parks offer a shady place to slow down as the heat of the afternoon sets in. By evening, the mood shifts again in the neighborhood of Villa Morra where restaurants fill up and craft cocktail bars bring a more contemporary energy to the city. Silvio Pettirossi International
Airport
connects to Buenos Aires in just over an hour and São Paulo in under two.
Booking.com Trending Destinations 2027 - Asuncion, Paraguay
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Booking.com Trending Destinations 2027_La Mision Hotel Boutique
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Tucked in Asunción's charming historic district,
La Misión Boutique Hotel
is a restored boutique property, offering an intimate stay in a traditional-style building. Its individually designed rooms and serene internal courtyard provide a quieter retreat, while the central location puts many of the city’s cultural and architectural landmarks within walking distance. With its combination of historic character, thoughtful design and convenient location, it makes a comfortable base for exploring Asunción.
Methodology
* Travel Predictions 2027 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 28,230 respondents across 33 countries and territories were polled (including 1,003 from Argentina, 1,009 from Australia, 505 from Austria, 1,004 from Belgium, 1,000 from Brazil, 1,007 from Canada, 1,012 from Colombia, 508 from Croatia, 505 from Denmark, 1,004 from France, 1,005 from Germany, 503 from Greece, 1,005 from India, 518 from Ireland, 1,004 from Italy, 1,006 from Japan, 509 from KSA, 1,007 from Mexico, 1,006 from the Netherlands, 1,008 from New Zealand, 1,006 from Portugal, 508 from Singapore, 1,008 from South Korea, 1,013 from Spain, 507 from Sweden, 503 from Switzerland, 505 from Taiwan, 1,007 from Thailand, 511 from the UAE, 2,017 from the UK, 2,013 from the US and 504 from Vietnam). Respondents completed an online survey in July-August 2026.
**Destinations had to be in the top 1,000 most booked on Booking.com between 1 January, 2026 and 30 June, 2026. The resulting list was then sorted by year-over-year increase. The destinations were slightly curated to ensure geographic distribution.
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