🏢 公司NewsroomCMGCodex · 实盘不做把握 2/10
北京时间·🕒 发布 22:53:00时区推断·⟳ 抓取 22:53:39·⚡ 决策 07-27 22:54:20 +41s·92.0 天前
Chipotle 推出牛油果日免费薯片和鳄梨酱促销活动
这是品牌节日促销和营销内容,只涉及两天免费小食优惠,没有披露可量化的收入、客流或利润增量。
📄 原文CMG↗ 原文
CHIPOTLE CELEBRATES NATIONAL AVOCADO DAY WITH FREE CHIPS AND GUAC
Back to News Releases CHIPOTLE CELEBRATES NATIONAL AVOCADO DAY WITH FREE CHIPS AND GUAC View File Download File Chipotl…
不做 Chipotle Mexican Grill(CMG.US)
品牌节日促销和社交营销内容,未披露可量化收入或利润增量,对大市值主标的短线影响太小,不做。
展开详情(成交明细 / 研究档案 / 原文全文 / 决策记录链)
研究档案
🔎 新鲜度:最早出现 2026-07-27 · 扩散 low · price-in 风险 low ↗
关键理由
- 这是品牌节日促销和营销内容,只涉及两天免费小食优惠,没有披露可量化的收入、客流或利润增量。
- 事件对 Chipotle Mexican Grill(CMG.US)这类大市值餐饮公司短线基本面影响显然太小,无法形成可回测的正期望交易。
主要风险
- 若促销带来短期客流提升也缺少金额和转化数据,不能支撑交易。
原文全文
展开原文 · 4,082 字
Back to News Releases
CHIPOTLE CELEBRATES NATIONAL AVOCADO DAY WITH FREE CHIPS AND GUAC
View File
Download File
Chipotle-Mexican-Grill-National-Avocado-Day
For the first time ever, Chipotle is pairing free chips with its National Avocado Day guac offer and extending the celebration to two days
Digital guests can score free chips and guac with an entrée purchase on July 31 and August 1 using code AVO2026 on the Chipotle app and
Chipotle.com
1
NEWPORT BEACH, Calif.
,
July 27, 2026
/
PRNewswire
/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is celebrating National Avocado Day with one of its biggest National Avocado Day offers yet. For two days, July 31 and August 1, guests can receive free chips and guac with the purchase of an entrée, exclusively on the Chipotle app and
using code AVO2026 at checkout.
"Our hand-mashed guac and housemade chips are an iconic Chipotle pairing, and this year we're going bigger than ever for National Avocado Day," said
Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle.
"For the first time, we're giving fans two full days to celebrate with free chips and guac with the purchase of an entrée, because one day simply isn't enough for something this extra."
Chipotle's guac is hand-mashed throughout the day in restaurants. Each batch is made with 48 whole, ripe Hass avocados, which are revered for their rich, creamy texture. Whether enjoyed on the side, added to an entrée, or scooped with chips, guac is one of Chipotle's most iconic menu items.
Behind the Scenes at a California Avocado Farm
To highlight how Chipotle sources avocados for its fresh guac, the company is teaming up with brand superfans
Leah Kateb
and
Miguel Harichi
for new social content that takes fans behind the scenes at one of the California farms where Chipotle sources its avocados. Debuting on July 30, the day before National Avocado Day, the video follows Leah and Miguel as they tour the farm, harvest ripe avocados and visit a Chipotle restaurant to learn how the brand prepares its iconic guac. Known for spending time in their garden, Leah and Miguel share an appreciation for the brand's commitment to sustainable sourcing and get a firsthand look at the fruit's journey from orchard to restaurant.
1 – Offer valid from July 31, 2026 through August 1, 2026. Valid for a free regular side of Chips & Guacamole with a full-priced entrée purchase via Chipotle website or mobile app with code AVO2026 from participating Chipotle restaurants in the U.S. and Canada. Code can only be used one time per eligible transaction. Redemption is subject to availability. Must be ordered as complete side item; not valid on orders selecting Chips and Guacamole separately. Kids Meals do not qualify as an entrée purchase. Not valid on In-restaurant orders, Catering, Burritos by the Box, or orders through third-party platforms. May not be combined with other coupons, promotions, or special offers. Void if reproduced or altered and where prohibited. Not redeemable for cash. Additional restrictions apply.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 4,100 restaurants as of March 31, 2026, in the United States, Canada, the United Kingdom, France, Germany, and the Middle East and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 135,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit
chipotle.com
.
SOURCE Chipotle Mexican Grill
For further information: Erin Wolford, (949) 524-4035, MediaRelations@chipotle.com
CHIPOTLE CELEBRATES NATIONAL AVOCADO DAY WITH FREE CHIPS AND GUAC
View File
Download File
Chipotle-Mexican-Grill-National-Avocado-Day
For the first time ever, Chipotle is pairing free chips with its National Avocado Day guac offer and extending the celebration to two days
Digital guests can score free chips and guac with an entrée purchase on July 31 and August 1 using code AVO2026 on the Chipotle app and
Chipotle.com
1
NEWPORT BEACH, Calif.
,
July 27, 2026
/
PRNewswire
/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is celebrating National Avocado Day with one of its biggest National Avocado Day offers yet. For two days, July 31 and August 1, guests can receive free chips and guac with the purchase of an entrée, exclusively on the Chipotle app and
using code AVO2026 at checkout.
"Our hand-mashed guac and housemade chips are an iconic Chipotle pairing, and this year we're going bigger than ever for National Avocado Day," said
Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle.
"For the first time, we're giving fans two full days to celebrate with free chips and guac with the purchase of an entrée, because one day simply isn't enough for something this extra."
Chipotle's guac is hand-mashed throughout the day in restaurants. Each batch is made with 48 whole, ripe Hass avocados, which are revered for their rich, creamy texture. Whether enjoyed on the side, added to an entrée, or scooped with chips, guac is one of Chipotle's most iconic menu items.
Behind the Scenes at a California Avocado Farm
To highlight how Chipotle sources avocados for its fresh guac, the company is teaming up with brand superfans
Leah Kateb
and
Miguel Harichi
for new social content that takes fans behind the scenes at one of the California farms where Chipotle sources its avocados. Debuting on July 30, the day before National Avocado Day, the video follows Leah and Miguel as they tour the farm, harvest ripe avocados and visit a Chipotle restaurant to learn how the brand prepares its iconic guac. Known for spending time in their garden, Leah and Miguel share an appreciation for the brand's commitment to sustainable sourcing and get a firsthand look at the fruit's journey from orchard to restaurant.
1 – Offer valid from July 31, 2026 through August 1, 2026. Valid for a free regular side of Chips & Guacamole with a full-priced entrée purchase via Chipotle website or mobile app with code AVO2026 from participating Chipotle restaurants in the U.S. and Canada. Code can only be used one time per eligible transaction. Redemption is subject to availability. Must be ordered as complete side item; not valid on orders selecting Chips and Guacamole separately. Kids Meals do not qualify as an entrée purchase. Not valid on In-restaurant orders, Catering, Burritos by the Box, or orders through third-party platforms. May not be combined with other coupons, promotions, or special offers. Void if reproduced or altered and where prohibited. Not redeemable for cash. Additional restrictions apply.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 4,100 restaurants as of March 31, 2026, in the United States, Canada, the United Kingdom, France, Germany, and the Middle East and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 135,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit
chipotle.com
.
SOURCE Chipotle Mexican Grill
For further information: Erin Wolford, (949) 524-4035, MediaRelations@chipotle.com
决策记录链 · 只追加
每次领取产生一条记录,重新决策追加一条并以 supersedes 指向被替代的记录(ADR 0014)。
这条决策早于决策账本(2026-10-08 起逐条追加),没有追加记录。