On在迪拜Mall of the Emirates开设阿联酋首店

Retail
On Opens First Store in the United Arab Emirates at Dubai’s Mall of the Emirates
Swiss Sportswear Brand Continues Strategic GCC Expansion, Cementing its Commitment to Dubai’s Thriving Community of Movement Enthusiasts
07/22/2026
Dubai, UAE, July 22, 2026
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Swiss premium sportswear brand On today officially opened its first store in the United Arab Emirates (UAE) at the prestigious Mall of the Emirates in Dubai. This landmark opening marks On’s third store in the Gulf Cooperation Council (GCC) region, following the successful opening of its Riyadh store in October 2025 and Kuwait store in February 2026, and represents a significant milestone in the brand’s global retail expansion. On plans to add another nine retail locations across the GCC over the next two years. Since 2024, On has partnered with Mizzen, part of the Seddiqi Holding group, as its representative across the GCC and Jordan.
The new location will serve as a cultural magnet for Dubai, a city celebrated for its multicultural fabric that unites diverse global backgrounds through a shared dedication to an active, health-conscious lifestyle. By opening our first physical retail store in Dubai, On aims to deepen its connection to the city, where it has already fostered a vibrant community of movement enthusiasts.
"Dubai’s unique energy and its residents’ passion for sports and wellbeing align perfectly with On’s mission,"
said Bianca Pestalozzi-Houchangnia, General Manager EMEA at On.
"We have already seen incredible momentum from our local run clubs, which regularly attract more than 100 participants. This store is not just a retail space; it is a physical home for this energetic community to connect, move, and explore the full breadth of On’s collection together."
The Moment: An Active Arrival
The store’s inauguration was marked by "The Moment"— beginning with an exclusive VIP preview for friends of the brand, offering a first look at On's newest retail destination. The store then welcomed the public at noon with a live DJ and a high-energy atmosphere that reflected the brand's spirit of movement.
The celebration continued on 23 July with a community run at Mall of the Emirates, bringing together On ambassadors, partners, and members of the local community. The run served as a celebration of the new store while reinforcing On's commitment to inspiring people to stay active and connect through movement.
The Momentum: A Dynamic Destination
The Mall of the Emirates store serves as a key touchpoint for On in Dubai, inviting visitors to experience the brand's full innovation portfolio. Building on the success of On's While our community continues to gather for weekly run clubs at Orto Café on Kite Beach and occasional in-store movement sessions, the Mall of the Emirates location is designed to offer a premium, immersive retail experience that complements On’s wider commitment to movement across the region.
Innovative Retail Experience
Expanding over 265 sqm, the Mall of the Emirates store offers customers the opportunity to experience On’s full innovative product portfolio. From high-performance running shoes featuring signature CloudTec® technology to technical apparel and accessories for running, outdoor, training, tennis, and all-day use, the space reflects On’s commitment to premium design and functional excellence.
Quick facts
On Store Mall of the Emirates, Unit CO6G, Ground Floor
Sheikh Zayed Road, Al Barsha, Dubai, United Arab Emirates
Opening Hours: Monday to Thursday 10:00-23:00 hours, Friday to Sunday: 10:00-00:00 hours
Media Assets
High-resolution images are available for download
here
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About On
On
was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on
www.on.com
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