TransUnion营销案例获2026年AdExchanger Awards'最具创新营销活动'入围提名

"Bring Clarity to Chaos" Campaign Lands TransUnion a 2026 AdExchanger Awards Finalist Spot
Recognized in the "Most Innovative Marketing Campaign" category for cutting through an increasingly fragmented marketing landscape to build awareness and demand
In a marketing landscape defined by fragmentation and noise, TransUnion (NYSE: TRU) made itself impossible to ignore. The company's TruAudience® Marketing Solutions campaign,
Bring Clarity to Chaos: How TransUnion Turned Mindshare Into Market Share,
was named a 2026 AdExchanger Awards finalist for "Most Innovative Marketing Campaign."
Finalist recognition reflects the campaign's creative strategy, turning TransUnion's promise of bringing clarity to fragmented marketing ecosystems into a connected, omnichannel brand experience. By mirroring the challenge its solutions solve every day, the campaign transformed fragmented brand interactions into a cohesive narrative across Connected TV, online video, social, podcasts, trade media, digital out-of-home and major industry events, including Cannes Lions, CES and Advertising Week. The approach helped engage modern B2B buying committees wherever marketing decisions are made.
“Enterprise technology decisions are rarely made by one person, so we built our approach around creating familiarity and confidence across the entire buying committee,” said Brian Silver, EVP of Global Marketing Solutions at TransUnion. “This recognition from AdExchanger reflects how our team is rethinking how we build trust and influence in an increasingly fragmented marketing landscape.”
TruAudience brings together TransUnion’s identity, data, audience and measurement capabilities to help advertisers and media companies better understand consumers, reach the right audiences and measure the impact of their marketing investments across channels. Leveraging identity data that covers more than 98% of U.S. consumers, TransUnion helps brands connect fragmented signals to build a more holistic view of their customers, uncover actionable insights, deliver more relevant experiences and validate marketing spend against business outcomes, all while maintaining privacy-centric data standards.
Learn more about TruAudience and how TransUnion helps marketers turn audience intelligence into measurable business outcomes
here
.
Boilerplate
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments, we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.
http://www.transunion.com/business