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Walmart Unwraps Three Major Holiday Shopping Events, Bringing Big Savings on Gifts and Seasonal Favorites
Oct. 26, 2026
4 min read
Holidays 2026
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From can't-miss deals to unexpected "Who Knew?" discoveries brought to life by Disney and The Muppets Studio, Walmart is helping customers find more to love, spend less and focus on the moments that matter this holiday season.
Key Insights
Affordability drives holiday shopping: Walmart emphasizes value and lower prices to help shoppers reduce holiday stress.
Deals and membership perks boost savings: Three shopping events and expanded Walmart+ benefits offer more ways to save.
Entertainment fuels product discovery: The Muppets-led “A Who Knew Carol” campaign spotlights unexpected finds and holiday value.
BENTONVILLE, Ark., Oct. 26, 2026
— The holidays should be about making memories, not making compromises. But with budgets stretched, busy schedules and growing shopping lists, customers are looking for ways to make the season special without added stress. Walmart is making it easier with
three major holiday shopping events from November 12 through December 2
, bringing savings on gifts, seasonal favorites and everyday essentials – plus a new holiday marketing campaign.
Walmart research shows that 60% of shoppers say the price of gifts and holiday purchases affects how they feel about the season, while 70% say lower prices would make holiday shopping easier. Whether customers are searching for a gift that feels just right, getting ready to host or tackling a growing shopping list, Walmart is helping them find more to love for less — and enjoy more of the season.
"This season, we're bringing customers and members incredible savings across three major shopping events, along with the brands they love, exciting new discoveries and easier ways to shop, and even a few 'who knew' moments along the way," said Julie Barber, chief merchandising officer, Walmart U.S. "It's all about helping our customers save more, discover more and make more room for what matters."
Walmart Deals are Back with More Ways to Save.
Customers will have three opportunities to shop incredible savings on thousands of items across top brands, trending gifts and holiday must-haves. And this year, Walmart+ members have even more chances to get a head start on the savings with early access to some of the most sought-after toys and gifts of the season!
Early Black Friday Deals: November 12–15
Event begins on Walmart.com at 12:01 a.m. ET and in stores at 6 am local time.
Walmart+ early access to hot Deal drops also begins at 12:01 a.m. ET on November 12. Any remaining hot Deal drop items will open to all customers at 12:01 a.m. ET on November 13.
Black Friday Deals: November 23–29
Event begins on Walmart.com at 12:01 a.m. ET and in stores at 6 am local time.
Walmart+ early access to hot Deal drops also begins at 12:01 a.m. ET on November 23. Any remaining hot Deal drop items will open to all customers at 12:01 a.m. ET on November 24.
Cyber Monday: November 30–December 2
Event begins on Walmart.com at 12:01 a.m. ET.
There’s something for every kind of holiday list. Customers can explore thousands of gifts under $20, discover the season’s most-wanted toys and find elevated fashion, beauty and home favorites at Walmart prices. Walmart’s
Top Toys list
also makes gift hunting easier, with 25 toys on this year’s list priced under $25. Whether it’s a thoughtful surprise, a new holiday outfit or the finishing touches for a gathering, customers can find inspiration and value in one place.
More Reasons to Love Walmart+ This Holiday
This year, there's even more to love about membership. Just in time for the holidays, customers can now get both Walmart+ and Sam's Club Plus together for just $120 a year
1
- bringing together more ways to save time and money on the things that matter most, from 2% Sam’s Cash® back
2
on everyday essentials to free delivery
3
on holiday gifts - and even streaming
4
a holiday favorite on movie night. It's twice the membership, with more opportunities to make the most of every moment throughout the season.
During both the Early Black Friday and Black Friday events, select online-only Deals will be reserved exclusively for Walmart+ members for the first 24 hours, while supplies last, giving members an early opportunity to score incredible savings on holiday gifts.
A Holiday Classic Gets a Walmart Twist
Beyond incredible savings, Walmart is giving customers plenty of reasons to be surprised by what they discover this holiday season. Bringing that spirit to life is "A Who Knew Carol," Walmart's new holiday campaign inspired by the classic holiday film, "The Muppet Christmas Carol."
The campaign brings together an iconic ensemble of Muppets, including Kermit the Frog, Miss Piggy, The Great Gonzo, Rizzo the Rat and Pepé the King Prawn, alongside Walton Goggins as Ebenezer Scrooge and Stephanie Beatriz as Scrooge's niece. Together, they bring a fresh twist to the holiday classic, showing that even the biggest humbug can be delightfully surprised by Walmart's exciting gifts, favorite brands and incredible value.
"'A Who Knew Carol' brings Walmart’s holiday campaign to life in a way that's playful, memorable and full of unexpected surprises all season long," said William White, chief marketing officer. "By pairing the enduring charm of The Muppets with Walton Goggins’ humor, we’re showing that Walmart can surprise customers with the brands, gifts, deals and convenience they need to make the season even more joyful."
The campaign kicks off with "
A Who Knew Carol
" followed by a series of videos and social content throughout the holiday season bringing Walmart’s holiday assortment to life – from must-have gifts and exciting finds to quality that makes shoppers stop and say, "Who Knew?"
It's one more way Walmart is helping customers discover more to love, spend less and make more room for what matters this holiday season.
1. Auto-renews. Terms apply.
2. Plus members earn 2% Sam’s Cash® on qualifying pre-tax, in-club purchases. Maximum $750 Sam’s Cash® per 12-month membership. Sam’s Cash® is awarded monthly and loaded onto the membership card for use in club, on mobile, on most direct purchases from Sam’s Club online, applied to Sam’s Club membership renewal fees or redeemable for cash. Restrictions apply. See Sam’s Cash® Program Terms and Conditions at SamsClub.com/TermsAndConditions.
3. $35 order min on scheduled Walmart deliveries; $50 order min on Sam's Club deliveries from Club; subject to availability; excludes most Marketplace items; freight & location surcharges & stated exceptions may apply; restrictions and terms apply.
4. Walmart+ members choose one ad-supported service every 90 days: Peacock Premium or Paramount+ Essential. Additional registration required. Terms apply.
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About Walmart
Walmart Inc. (Nasdaq: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better - anytime and anywhere - in stores, online, and through their mobile devices. Each week, approximately 280 million customers and members visit more than 10,900 stores and numerous eCommerce websites in 19 countries. With fiscal year 2026 revenue of $713 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting
corporate.walmart.com
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, and on LinkedIn at
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.