🇺🇸 SECTrade Desk (The)Doubao · 实盘不做把握 8/10不做原因:无增量信息
北京时间·🕒 发布 21:03:57·⟳ 抓取 21:04:29 +32s·⚡ 决策 10-20 21:06:34 +2m05s·7.0 天前
Trade Desk 股东批准并实施员工股票期权重新定价,行权价降至12.26美元
这是股东已按9月18日 definitive proxy、10月8日补充材料审议并在10月19日批准的期权 repricing 程序性落地;8-K只确认投票结果和12.26美元新行权价,未带来新的经营、财务、订单、指引或控制权增量,短线没有可交易正edge。
📄 原文Trade Desk (The)↗ 原文
----- ttd-20261019.htm ----- UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT R…
不做 The Trade Desk, Inc.(TTD.US)
已知期权repricing方案获股东批准后的程序性8-K,无新增经营、指引、订单或资本结构事实;不构成可交易利好,也不足以作为强空催化。
展开详情(成交明细 / 研究档案 / 原文全文 / 决策记录链)
研究档案
结论摘要
Trade Desk 的期权重新定价虽反映大量员工期权处于水下状态,但本8-K是已知薪酬方案获股东批准后的实施披露,不增发奖励、不改变股本overhang,也无现金流支出。缺少相对预期的新增基本面信息,故不做多也不以此弱理由做空。
🔎 新鲜度:最早出现 2026-09-18 · 扩散 low · price-in 风险 medium ↗
关键理由
- 期权repricing不增加公司股权奖励overhang,也不直接消耗现金,但属于员工保留和薪酬会计安排,不构成收入或利润上修。
- 批准条款、会议安排和12.26美元定价机制均在生效日前通过proxy文件披露,本次8-K主要是程序性确认。
主要风险
- 若市场把低股价导致的水下期权和repricing需求解读为人才保留压力,可能产生情绪化负面反应,但这不是明确强空催化。
- 未在当前8-K摘要中取得受影响期权数量及新增薪酬费用,不能量化EPS或现金流影响。
反向证据
- 做多前查反向 · 来源 filing · 日期 2026-10-20 · 影响 weakens
8-K未披露新收入、利润上调、客户合同或现金流改善;不能将员工保留目的等同于基本面利好。
检索:Trade Desk option repricing 2026 shareholder proxy new guidance contract earnings impact 原文 ↗ - 做空前查反向 · 来源 filing · 日期 2026-10-20 · 影响 weakens
文件明确称repricing不增加outstanding equity awards overhang,也避免替代薪酬安排的额外成本和复杂性;因此不满足明确强空催化。
检索:option repricing shareholder approval no new shares overhang cash cost Trade Desk 原文 ↗
先例如何影响了这次决策
对本次决策的影响:先例不足不改变AVOID;决定性因素是无新增基本面事实和无明确交易方向。
方向:未使用外部先例;本事件不是经营业绩、订单或控制权变化,而是公司治理/薪酬程序性事项,先例价格反应对本结论的边际影响低。
涨幅量级:没有用同类事件校准tp/sl,因为最终不交易。
形态:期权repricing通常在proxy阶段被治理和薪酬议题消化,落地日多为程序性确认;该模式来自当前文件时间线,不作为外部价格先例。
原文全文
展开原文 · 7,164 字
----- ttd-20261019.htm -----
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM
8-K
CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported):
October 19, 2026
THE
TRADE DESK, INC.
(Exact name of registrant as specified in its charter)
Nevada
001-37879
27-1887399
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(I.R.S. Employer
Identification No.)
42 N. Chestnut Street
Ventura
,
California
93001
(Address of principal executive offices) (Zip Code)
(
805
)
585-3434
(Registrant’s telephone number, including area code)
Not Applicable
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol
Name of each exchange on which registered
Class A Common Stock, par value $0.000001 per share
TTD
The Nasdaq Stock Market LLC
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company
☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
o
Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
On October 19, 2026 (the “Effective Date”), The Trade Desk, Inc. (the “Company”) effected an option repricing (the “Repricing”) of certain outstanding stock options granted to the Company’s current service providers, including executive officers and employees but excluding non-employee directors, under the Company’s 2025 Incentive Award Plan (the “2025 Plan”). The Repricing excluded incentive stock options granted under the 2025 Plan and the market-based performance stock options granted to Jeff Green, the Company’s Chief Executive Officer, in October 2021 and September 2026. The Repricing was approved by the Company’s stockholders at a special meeting of stockholders (the “Special Meeting”) held on the Effective Date, as described in Item 5.07 of this Current Report on Form 8-K.
Pursuant to the Repricing, the exercise price of each eligible outstanding stock option under the 2025 Plan that exceeded the closing price of the Company’s Class A common stock, par value $0.000001 per share (the “Class A Common Stock”), on the Effective Date was automatically reduced to $12.26, the closing price of the Company’s Class A Common Stock on the Effective Date. For any eligible service provider whose service terminates (except upon a termination by the Company without cause) or who exercises an eligible option, in either case, prior to April 19, 2027, the exercise price will automatically revert to the original exercise price applicable to such option immediately prior to the Repricing. Except for the reduction in the exercise price of the repriced options, the repriced options retain their existing terms under the 2025 Plan and the applicable award agreements.
The Company's board of directors (the “Board”) approved the Repricing after considering several alternatives and determined that the Repricing is in the best interests of the Company and its stockholders, as it will help restore the incentive and retention benefits of the eligible options without increasing the Company’s overhang of outstanding equity awards or incurring the additional costs and complexities of alternative compensation arrangements.
The description of the Repricing included in this Current Report on Form 8-K is a summary and is qualified in its entirety by reference to Proposal One in the definitive proxy statement on Schedule 14A filed by the Company with the Securities and Exchange Commission (the “SEC”) on September 18, 2026, as supplemented by the additional definitive proxy soliciting materials on Schedule 14A filed by the Company with the SEC on October 8, 2026 (the “Proxy Statement”).
Item 5.07 Submission of Matters to a Vote of Security Holders.
On October 19, 2026, the Company held the Special Meeting. As of the record date for the Special Meeting, which was established by the Board to be the close of business on September 14, 2026, there were 429,686,475 shares of the Company’s Class A Common Stock outstanding (each entitled to one vote per share) and 43,108,629 shares of the Company’s Class B common stock, par value $0.000001 per share, outstanding (each entitled to 10 votes per share) (the “Class B Common Stock” and, together with the Class A Common Stock, the “Common Stock”). The Common Stock voted as a single class on all matters. Of the 472,795,104 shares of Common Stock outstanding as of the record date, 286,055,786 shares were represented at the Special Meeting, together representing a total of 673,873,967 votes, or a majority of the voting power of all issued and outstanding shares of Common Stock as of the record date, and constituting a quorum under the Company’s bylaws as then in effect. The stockholders considered two proposals at the Special Meeting, each of which is described in more detail in the Proxy Statement. The final number of votes cast for and against and the final number of abstentions and broker non-votes with respect to each proposal voted upon are set forth below.
Proposal One.
The stockholders approved the Repricing of certain outstanding stock options granted under the 2025 Plan by the following vote:
For
Against
Abstain
Broker Non-Votes
441,097,211
232,477,009
299,747
N/A
Proposal Two.
The stockholders approved one or more adjournments of the Special Meeting, if necessary, to solicit additional proxies if there were insufficient votes at the time of the Special Meeting to approve Proposal One by the following vote:
For
Against
Abstain
Broker Non-Votes
458,814,931
214,581,029
478,007
N/A
Although Proposal Two was approved, adjournment of the Special Meeting was not necessary because the stockholders approved Proposal One.
No other items were presented for stockholder approval at the Special Meeting.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
THE TRADE DESK, INC.
Date: October 20, 2026
By:
/s/ Jay R. Grant
Jay R. Grant
Chief Legal Officer
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM
8-K
CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported):
October 19, 2026
THE
TRADE DESK, INC.
(Exact name of registrant as specified in its charter)
Nevada
001-37879
27-1887399
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(I.R.S. Employer
Identification No.)
42 N. Chestnut Street
Ventura
,
California
93001
(Address of principal executive offices) (Zip Code)
(
805
)
585-3434
(Registrant’s telephone number, including area code)
Not Applicable
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol
Name of each exchange on which registered
Class A Common Stock, par value $0.000001 per share
TTD
The Nasdaq Stock Market LLC
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company
☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
o
Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
On October 19, 2026 (the “Effective Date”), The Trade Desk, Inc. (the “Company”) effected an option repricing (the “Repricing”) of certain outstanding stock options granted to the Company’s current service providers, including executive officers and employees but excluding non-employee directors, under the Company’s 2025 Incentive Award Plan (the “2025 Plan”). The Repricing excluded incentive stock options granted under the 2025 Plan and the market-based performance stock options granted to Jeff Green, the Company’s Chief Executive Officer, in October 2021 and September 2026. The Repricing was approved by the Company’s stockholders at a special meeting of stockholders (the “Special Meeting”) held on the Effective Date, as described in Item 5.07 of this Current Report on Form 8-K.
Pursuant to the Repricing, the exercise price of each eligible outstanding stock option under the 2025 Plan that exceeded the closing price of the Company’s Class A common stock, par value $0.000001 per share (the “Class A Common Stock”), on the Effective Date was automatically reduced to $12.26, the closing price of the Company’s Class A Common Stock on the Effective Date. For any eligible service provider whose service terminates (except upon a termination by the Company without cause) or who exercises an eligible option, in either case, prior to April 19, 2027, the exercise price will automatically revert to the original exercise price applicable to such option immediately prior to the Repricing. Except for the reduction in the exercise price of the repriced options, the repriced options retain their existing terms under the 2025 Plan and the applicable award agreements.
The Company's board of directors (the “Board”) approved the Repricing after considering several alternatives and determined that the Repricing is in the best interests of the Company and its stockholders, as it will help restore the incentive and retention benefits of the eligible options without increasing the Company’s overhang of outstanding equity awards or incurring the additional costs and complexities of alternative compensation arrangements.
The description of the Repricing included in this Current Report on Form 8-K is a summary and is qualified in its entirety by reference to Proposal One in the definitive proxy statement on Schedule 14A filed by the Company with the Securities and Exchange Commission (the “SEC”) on September 18, 2026, as supplemented by the additional definitive proxy soliciting materials on Schedule 14A filed by the Company with the SEC on October 8, 2026 (the “Proxy Statement”).
Item 5.07 Submission of Matters to a Vote of Security Holders.
On October 19, 2026, the Company held the Special Meeting. As of the record date for the Special Meeting, which was established by the Board to be the close of business on September 14, 2026, there were 429,686,475 shares of the Company’s Class A Common Stock outstanding (each entitled to one vote per share) and 43,108,629 shares of the Company’s Class B common stock, par value $0.000001 per share, outstanding (each entitled to 10 votes per share) (the “Class B Common Stock” and, together with the Class A Common Stock, the “Common Stock”). The Common Stock voted as a single class on all matters. Of the 472,795,104 shares of Common Stock outstanding as of the record date, 286,055,786 shares were represented at the Special Meeting, together representing a total of 673,873,967 votes, or a majority of the voting power of all issued and outstanding shares of Common Stock as of the record date, and constituting a quorum under the Company’s bylaws as then in effect. The stockholders considered two proposals at the Special Meeting, each of which is described in more detail in the Proxy Statement. The final number of votes cast for and against and the final number of abstentions and broker non-votes with respect to each proposal voted upon are set forth below.
Proposal One.
The stockholders approved the Repricing of certain outstanding stock options granted under the 2025 Plan by the following vote:
For
Against
Abstain
Broker Non-Votes
441,097,211
232,477,009
299,747
N/A
Proposal Two.
The stockholders approved one or more adjournments of the Special Meeting, if necessary, to solicit additional proxies if there were insufficient votes at the time of the Special Meeting to approve Proposal One by the following vote:
For
Against
Abstain
Broker Non-Votes
458,814,931
214,581,029
478,007
N/A
Although Proposal Two was approved, adjournment of the Special Meeting was not necessary because the stockholders approved Proposal One.
No other items were presented for stockholder approval at the Special Meeting.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
THE TRADE DESK, INC.
Date: October 20, 2026
By:
/s/ Jay R. Grant
Jay R. Grant
Chief Legal Officer
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